Process Impact of e-Velanmai Model of Extension among Beneficiaries in Tamil Nadu
Abstract
A study was undertaken to study the process impact of e-Velanmai model of extension, implemented by Tamil Nadu Agricultural University, in three districts viz., Coimbatore, Tirupur and Villupuram of Tamil Nadu, with 90 beneficiary respondents. It was found that more than half (51.10 %) of the beneficiary respondents had reported high level of turnaround time; an overwhelming percentage (92.20 %) of the beneficiary respondents had expressed high level of effectiveness of advice; nearly half (48.90 %) of the beneficiary respondents had expressed 75 per cent level of effectiveness of scientists involvement; almost all (98.90 %) of the beneficiary respondents had expressed high level of effectiveness of ICT tools used; all (100.00 %) the beneficiary respondents had expressed high level of effectiveness of Field Coordinator; and Service Quality analysis revealed that the beneficiary respondents were satisfied with the functioning of e-Velanmai model of extension, since it had fulfilled their expectations.References
Karthikeyan, C. 2011. e-Velanmai: An Information and Communication Technology (ICT) Enabled Agro-Technology Transfer Model. Paper presented during the International Conference on Innovative Approaches for Agricultural
Knowledge Management-Global Experiences, held during 9-12, Nov. 2011 at NASC Complex, New Delhi.
Zeithaml, Parasuraman and Berry. 1990. Delivering Quality Service; Balancing Customer Perceptions and Expectations, The
Free Press, New York, USA.
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Published
2016-07-12
How to Cite
Prabha, D., Theodore, R. K., Karthikeyan, C., & Balasubramaniam, P. (2016). Process Impact of e-Velanmai Model of Extension among Beneficiaries in Tamil Nadu. Journal of Extension Education, 26(4). Retrieved from https://mail.extensioneducation.org/index.php/jee/article/view/69
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