Motivational Factors for Entering into Agri-preneurship : A Study among Successful Agri-preneurs of Kerala

Saran Murali; Thomas K.V.

doi:10.26725/JEE.2022.1.31.6784-6787

Motivational Factors for Entering into Agri-preneurship : A Study among Successful Agri-preneurs of Kerala

Authors

Saran Murali Marian College Kuttikkanam
Thomas K.V. Marian College (Autonomous), Kuttikkanam

DOI:

https://doi.org/10.26725/JEE.2022.1.31.6784-6787

Keywords:

Agri-preneurship; Motivational Factors; Entrepreneurship; Value added agriculture; Kerala

Abstract

Agri-preneurship is a solution to many economic problems faced by India in general and agriculturists in particular. It can significantly contribute to rural development. This study seeks to understand the factors which motivate people to start and lead to the success of agripreneurship. Primary data were collected from 60 respondents using a structured interview schedule. It was found that the highest motivational factor for entering into the agripreneurship field was ‘Knowledge about the business’ followed by ‘self-satisfaction’. There was no significant difference among motivational factors with regard to age group.

Author Biographies

Saran Murali, Marian College Kuttikkanam

Department of Commerce, Marian College (Autonomous), Kuttikkanam, Kerala 685531

Thomas K.V. , Marian College (Autonomous), Kuttikkanam

Department of Commerce, , Kerala 685531

References

Dias, C. S. L., Rodrigues, R. G., & Ferreira, J. J. (2019). What’s new in the research on agricultural entrepreneurship? Journal of Rural Studies, 65(2019), 99–115. https://doi. org/10.1016/j.jrurstud.2018.11.003

Hajong, D., & Padaria, R. N. (2016). Agripreneurial Attitude among the Farmers of National Capital Region of Delhi. Economic Affairs, 61(4), 683–689. https://doi.org/10.5958/0976-4666.2016.00085.1

Nwibo, S. U., Mbam, B. N., & Biam, C. K. (2016). Determinants of Agripreneurship among the Rural Households of Ishielu Local Government Area of Ebonyi State. Journal of Biology, Agriculture and Healthcare, 6(13), 3–10.

Uneze, C. (2013). Adopting Agripreneurship Education for Nigeria’s Quest for Food Security in Vision 20 : 2020. Greener Journal of Educational Research, 3(9), 411–415.

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Published

2023-08-19

How to Cite

Saran Murali, & K.V. , T. (2023). Motivational Factors for Entering into Agri-preneurship : A Study among Successful Agri-preneurs of Kerala. Journal of Extension Education, 34(1), 6784–6787. https://doi.org/10.26725/JEE.2022.1.31.6784-6787

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Issue

Vol. 34 No. 1 (2022): JOURNAL OF EXTENSION EDUCATION

Section

Research Note

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